On behalf of the Australian and New Zealand Marketing Academy (ANZMAC), I am delighted to be a co-chair for the 2020 GMC, in Seoul, South Korea. 

The theme of the 2020 GMC is “Bridging Asia and the World: New Marketing and Management in Digitally Connected World”. With thanks to Professors Kim and Ko, and GAMMA, we will have the unique opportunity to converge to share our latest research with likeminded colleagues. Together, we will have a chance to observe marketing in action in this inspiring setting that is within easy reach of 61 cities and almost 500 million consumers.

South Korea offers so much potential to captivate our marketing minds and stimulate new and valuable research explorations, initiatives and collaborations. It is after all, ranked 1ston the Bloomberg Global Innovation Index – a position it has occupied for six consecutive years, and is also one of the most technologically advanced and digitally-connected countries in the world. It is not surprising then, that South Korea is home to leading global brands such as Samsung, Hyundai, Kia, and LG, to name just a few. South Korea is irrefutably a hub of commerce, innovation and marketing.

I look forward to welcoming you at the 2020 GMC in Seoul.


Tania Bucic, Associate Professor 
Conference Co-chair
2020 Global Marketing Conference at Seoul

Deputy Head, School of Marketing, UNSW Australia

President, ANZMAC