From Conference Co-chairs

Dear Colleague,

Welcome to the 2020 Global Marketing Conference, which is taking place in the lively and hip city of Seoul.

South Korea is a marketing powerhouse, with brands such as Samsung, Hyundai and LG, and Seoul is Korea's business and cultural center. The biennial GMC is stamping itself as perhaps the preeminent meeting place for marketing scholars in the Asian region, as well as including an estimated 50 countries from around the world. Co-sponsored by major international marketing organizations such as the American Marketing Association (AMA), the European Marketing Academy (EMAC), and the Australia New Zealand Marketing Academy (ANZMAC), as well as several Asian marketing organizations, GMC is truly an international meeting of marketing minds.

Thanks to the organizational genius of Professors Kim and Ko and the GAMMA organization, we can anticipate yet another flawless conference, with intellectual stimulation and global camaraderie.


Roland T. Rust, Ph.D.
Conference Co-Chair of 2020 Global Marketing Conference at Seoul
Distinguished University Professor & David Bruce Smith Chair in Marketing
Robert H Smith School of Business
University of Maryland