NEW CFP: IJMD on Current Issues in Marketing & Distribution in Japan

Call for papers: 

Current Issues in Marketing and Distribution in Japan

International Journal of Marketing and Distribution (IJMD)

Extended Submission Deadline of Extended Abstract: 29th May, 2020

1. Introduction

Japan Society of Marketing and Distribution (JSMD), a GAMMA member association, is the longtime publisher of the leading Japanese-language journal in Marketing and Distribution, Journal of Marketing and Distribution (JMD). In order to broaden the reach of its members’ research to a global audience JSMD recently established a journal in English, the International Journal of Marketing and Distribution (IJMD). As one of the tie-up journals of GMC, IJMD is inviting submission of papers on current issues in marketing and distribution in Japan.

With the increasing globalization of academic research in recent years, marketing researchers across the world have been pursuing marketing theories that are universally applicable. On the other hand, the diversity of firms, consumers, and local environments have also led to the recognition that marketing phenomena are sometimes market-specific and that theories may need to be adapted to make them valid for specific markets. Japan has introduced various country-specific contributions and innovations to the fields of management and marketing, such as the Toyota production system, the convenience store distribution system, conveyor-belt sushi restaurants, Japanese customer service, and various aspects of its unique consumer culture. Some of these topics will be featured in a forthcoming special issue of the Journal of Marketing Channels. Marketing and distribution in Japan have dynamically evolved over time and remain topics of great interest for marketing scholars and practitioners.

What are the characteristics of Japanese marketing and distribution today? IJMD is inviting contributions which answer this basic question. Topics include but are not limited to:

Marketing strategy and implementation in Japan

Distribution system in Japan

Marketing performance and metrics in Japan

Japanese culture and marketing

International comparison of marketing and distribution between Japan and other countries

Sustainability, social responsibility, and ethics in Japan

Public policy and macro-marketing in Japan

Japanese consumer behavior

Industrial marketing in Japan

Retailing and shopping behavior in Japan

Advertising and marketing communication in Japan

Pricing strategy in Japan

Social media and digital marketing in Japan

Marketing research in Japan

Product strategy and branding in Japan

Marketing channels in Japan

Service marketing in Japan

2. Submission

Submission to IJMD consists of two steps.

(1) Oral presentation submission

Authors should submit an extended abstract or a full paper to ‘2020 JSMD-GAMMA Joint Symposium: Current Issues in Marketing and Distribution in Japan’ of the 2020 Global Marketing Conference at Seoul (Track co-chairs: Tomokazu Kubo <> and Akinori Ono <>), no later than May 29th, 2020 via the following link:

For submitting your manuscript, you need an EasyChair account. Submission guidelines can be found on the ‘2020 GMC at Seoul Homepage’: All papers will undergo a blind peer review process for the oral presentation. Review results will be decided and announced by June 30th, 2020.

(2) Journal paper submission

Authors those who have been accepted for the oral presentations and who have made oral presentations at the GMC conference are entitled to submit manuscripts to the IJMD issue “Current Issues on Marketing and Distribution in Japan”. However, all submitted articles will undergo a double-blind peer review process coordinated by the IJMD Editorial Board. The format of submission can be found on the JSMD homepage.

All submissions should be submitted to between April 1st, 2021 and May 5th, 2021 to the editorial manager Please note that at least one of the authors needs to be a current member of JSMD.

3. Editorial Members

Prof. Tomokazu Kubo (Chuo University), 742-1 Higashinakano, Hachioji-shi, Tokyo, 192-0393, Japan,, Tel: +81-42-674-3643.

Prof. Carolus Praet (Otaru University of Commerce), 3-5-21, Midori, Otaru, Hokkaido 047-8501 Japan,, Tel: +81-134-27-5349.

Prof. Taotao Bi-Matsui (Rissho University), 4-2-16 Osaki, Shinagawa-ku, Tokyo 141-8602, JAPAN,, Tel: +81-3-5487-3209

Prof. Kazumitsu Minamikawa (Nanzan University), 18 Yamazato-cho, Showa-ku, Nagoya 466-8673, Japan,, Tel: +81-52-832-3111.

Prof. Akinori Ono (Keio University), 2-15-45 Mita, Minato, Tokyo, 108-8345, Japan,, Tel: +81-3-3453-4511.

Prof. Mototaka Sakashita (Keio University), 4-1-1 Hiyoshi, Kohoku-ku, Yokohama, Kanagawa, 223-8526, Japan,, Tel: +81-45-564-2038.

2020 Global Marketing Conference at Seoul: