Notice

Conference Date:  5^th-8^th, November, 2020

Venue: Lotte Hotel, Seoul, Republic of Korea

Conference Homepage: https://2020gamma.imweb.me 

Conference Co-chairs: 

Prof. Roland T. Rust, University of Maryland;

Prof. Udo Wagner, University of Vienna;

Prof. Tania Bucici, the University of South Wales;

Prof. Jaihak Chung, Sogang University

Conference Hosts: 

American Marketing Association;

European Marketing Academy; 

Australian & New Zealand Marketing Academy; 

Japan Society of Marketing and Distribution; 

Korean Scholars of Marketing Science; 

Sogang University

Conference Organizer: Global Alliance of Marketing & Management Associations

Conference Partners: 

Association for Consumer Research (USA); 

Greek Marketing Academy (Greece);

AEMARK (Spain); 

Aalto University Executive Education (Finland); 

Aalto University School of Business (Finland); 

Harbin Institute of Technology (China)

Joint Symposia:

• 2020 EMAC-GAMMA Joint Symposium
• 2020 ANZMAC-GAMMA Joint Symposium
• 2020 JSMD-GAMMA Joint Symposium
• 2020 Aalto University-GAMMA Joint Symposium
• 2020 GMA-GAMMA Joint Symposium
• 2020 AEMARK-GAMMA Joint Symposium
• 2020 HIT-GAMMA Joint Symposium
• 2020 ESCP Europe-GAMMA Joint Symposium
• 2020 NZAI-GAMMA Joint Symposium
• 2020 SIMKTG-GAMMA Joint Symposium

Sponsoring Journals and Special Issues:

• Journal of Business Research
• International Journal of Advertising
• Industrial Marketing Management
• Cornell Hospitality Quarterly
• Journal of Advertising
• Australasian Marketing Journal
• Asia Pacific Journal of Marketing and Logistics
• Journal of Macromarketing
• International Marketing Review
• Journal of Global Fashion Marketing
• European Management Journal
• Journal of Service Management
• Journal of Creative Communications
• Journal of Interactive Advertising
• International Journal of Marketing & Distribution
• Spanish Journal of Marketing – ESIC

Workshop: Learning fuzzy-set Qualitative Comparative Analysis (fsQCA) for Beginners - Hands-on Workshop: Instructor: Prof. Arch G. Woodside, (Editor of Journal of Global Scholars of Marketing Science) Professor of Marketing, Curtin University

Tracks:

• Marketing and Entrepreneurship
• Leveraging Big Data to Create Value for Consumers and Firms
• Marketing to Aging Consumers
• Decision-Making in International Marketing
• Global Perspectives in Business-to-Business Marketing
• Technological Change as Challenge to Corporate and Brand Identity
• Asian Specialties and Marketing
• Future of Advertising
• Theoretical and Practical Evolution of Retailing
• Service Innovation and Emerging Technologies in Tourism and Hospitality
• Mobile Marketing
• Sustainability: Challenges, Frameworks and Insights from Asia
• Advertising and Branding
• Marketing Education
• History and Marketing
• Digital and Technology Driven Marketing
• Retail Merchandising and Innovation
• Strategic Market Management
• Transformative Service Research:
• Marketing Manager’s Decision Making
• New Marketing & Management in Global Digital World
• Wine Marketing and Management
• Consumer Decision Making and Consumer Signaling
• Cross Cultural Consumers and Globalization
• Retail Technology & Customer Experience Design
• Stakeholders-brand Relationships - Offline, Online and Virtual (VR, AR, AI) Interactions
• Omni Channel in the Emerging Countries
• The Role of Luxuriousness in High-End Brand Advertising
• Interactive Marketing Communications
• Innovative Marketing Management
• Evolutions in Fashion Marketing: Adapting, Innovating and Influencing Tomorrow
• New Technologies, Market Understanding and Fashion Marketers’ Decision Making
• International Marketing at the Crossroads of Globalization 4.0
• Integrated marketing communication
• Trend Forecasting and Sustainable Design-Business Practice
• Humanship Marketing and Social Innovation
• Business Model Innovation for Customer Value and Sustainable Business
• Strategy & Innovation in Fashion, Beauty and Luxury
• Fans and Sport Consumers in the Digital Era
• New Luxury and Innovation: New Fashion Cities, New Consumers and New Brands
• Neuromarketing and Psychophysiology
• Living and Working with Robots – The Impact of (Ro-)Bots on the Service Frontline
• Global Branding and International Consumers
• Spatial Analytics in Business and Tourism Research
• Online Retailing: Product Innovation & Consumer Behaviors
• Interactive Video Advertising – Trends and Theories
• Public Policy, Legal, and Ethical Issues in Marketing
• Marketing in General

For More Information:

GAMMA Central Office: gammacentraloffice@gmail.com