Events & Social Activities: 2020 GMC at Seoul (Nov.5-7, 2020)
2020 GMC at Seoul Platform: https://whova.com/portal/webapp/acade_202008/
<Nov. 5, 2020>
2020 GAMMA Doctoral Colloquium
1. Date: 08:00-09:30, Nov. 5, 2020
2. Format: Zoom Live
3. Co-Chairs:
- Prof. John Cadogan (Loughborough University), Editor of International Marketing Review
- Prof. C. Anthony Di Benedetto (Temple University), Co-Editor of Industrial Marketing Management
4. Assistant to the Co-Chairs: Jaehun Kim (Changwon National University), Secretary of the Local Arrangement Committee
Editorial Board Meetings
- Editorial Board Meetings: Official Journals of KSMS & GAMMA
1. Date: 08:00-09:30, Nov. 5, 2020
2. Format: Zoom Live
3. Official Journals of KSMS and GAMMA
- Journal of Global Fashion Marketing
Editor-in-Chief: Eunju Ko (Yonsei University)
- Journal of Global Scholars of Marketing Science
Editor-in-Chief: Arch G. Woodside (Curtin University)
- Journal of Global Sport Management
Editor-in-Chief: Kihan Kim (Seoul National University)
fsQCA Workshop
1. Date: 08:00-14:00 Nov. 5, 2020
2. Format: Zoom Live
3. Theme: Learning fuzzy-set Qualitative Comparative Analysis (fsQCA) Software: Hands-on
Workshop for Beginners—and Writing Research Articles for Publication Acceptance
in Journals in the ABDC Journal List
4. Instructor: Arch G. Woodside (Curtin University), Editor-in-Chief of Journal of Global Scholars of Marketing Science
2020 GAMMA Invited Fashion Show: Back to the Beautiful World
1. Format: Zoom Live
2. Designers:
1) Eunjoo Kim
- CEO of Meehee Habok Couture
- CEO of Terra Interior Design, Los Angeles, USA
- Fashion Show at Los Angeles County Museum of Art, 2018
- GMC Fashion Show, Tokyo, 2018
- GMC Fashion Show, Paris, 2019
- Miss Asia Costume Award, USA, 2018
- Costume Design for upcoming feature film starring Sandra Oh
2) Yuna Yang
- Creative director & owner YUNA YANG collection NY USA
- 2010-2020 New York fashion week
- 2018 Umeda Hankyu department store ‘4 designers to note’ Osaka Japan
- 2016 Met gala New York USA
- 2016 Shiseido collaboration holiday event Isetan Shinjuku Tokyo Japan
- 2016 Visiting designer Washington University in St. Louis, USA
- 2012-2013 20th Century Fox movie studio collaboration
- 2012 Vendom Luxury Trade Show Paris France
3) Chang Hyun (Kevin) Lee
- A Young Designer Recommended by Parsons Paris the New School for ‘2020 GAMMA Invited Fashion Show’.
- Fashion Design Bachelor’s Degree from Parsons Paris the New School (May, 2020)
- Keenkee, New York—Design assistant for SS20 menswear collection (2019)
- Neith Nyer, Paris—Design assistant for SS19 womenswear collection (2018)
- Furina Cashmere, Seoul—Studio assistant (2018)
- Peter Pilotto—Paris Showroom assistant (2018)
Meet the Designers: 2020 GAMMA Invited Fashion Show: Back to the Beautiful World
1. Date: 09:30-10:30 Nov. 5, 2020
2. Format: Zoom Live
3. Designers: Eunjoo Kim, Yuna Yang & Chang Hyun (Kevin) Lee
2020 GAMMA Young Artist Competition
1. Theme: Bridging Art & Lifestyle
2. Format: On-demand
3. Areas: Painting & Sculpture / Contemporary Media / Fashion & Design
4. Homepage: https://gamma2020.weebly.com/
Welcome Speeches
1. Format: On-demand
2. Welcome Speeches
- Eunju Ko (Yonsei University), Organizing Committee Chair of 2020 Global Marketing Conference at Seoul
- Roland T. Rust (University of Maryland), Conference Co-Chair of 2020 Global Marketing Conference at Seoul
- Udo Wagner (University of Vienna), Conference Co-Chair of 2020 Global Marketing Conference at Seoul
- Tania Bucic (University of South Wales), Conference Co-Chair of 2020 Global Marketing Conference at Seoul
- Lin Huang (Kobe University), Conference Co-Chair of 2020 Global Marketing Conference at Seoul
- Jaihak Chung (Sogang University), Conference Co-Chair of 2020 Global Marketing Conference at Seoul
Music Gala Concert: 2020 GMC at Seoul
1. Music Director: Mihyun Kim (Chair of Music Department, Changwon National University)
2. Format: On-demand
3. Program:
1) Liebeslied, S.566 Schumann : Widmung, F. Liszt(1811-1886)
- Lee, On You (Piano), Music Department, Changwon National University
2) Ari Arirang, Ahn, Jeong-Jun (1929-2009)
Aragonese, G. Rossini (1792-1868)
- Park, Yeeun (Soprano), Music Department, Changwon National University
3) L'isle Joyeuese, C. Debussy (1862-1918)
- Ku, Hyun Su (Piano)
4) Variation on a Theme by Paganini for two Pianos, W. Lutoslawski (1913-1994)
- Cha, Hae Young (1st Piano), Music Department, Changwon National University
- An, Eun Bi (2nd Piano), Music Department, Changwon National University
<Nov. 6, 2020>
Opening Ceremony & Keynote Speech
1. Date: 08:00-09:30 Nov. 6, 2020
2. Opening Ceremony:
- Casual Greetings from the Organizing Committee Members
3. Keynote Speech
1) Title: The Feeling Economy: How Artificial Intelligence is Changing Marketing?
2) Keynote Speaker:
- Roland T. Rust
Distinguished University Professor and David Bruce Smith Chair in Marketing
Executive Director, Center for Excellence in Service
University of Maryland
Coffee Chat I
1. Date: 09:30-10:30 Nov. 6, 2020
2. Strategic Goal: To create a time and space for the conference participants and the world class scholars to communicate casually.
3. Presider: Charles R. Taylor (Villanova University), Editor of International Journal of Advertising
4. Invited Scholars:
- Roland T. Rust (University of Maryland), Ex-Editor-in-Chief of International Journal of Research in Marketing
- Shelly Rodgers (University of Missouri), Editor-in-Chief of Journal of Advertising
- Ming-Hui Huang (National Taiwan University), Editor-Elect of Journal of Service Research
- Eunju Ko (Yonsei University), Editor-in-Chief of Journal of Global Fashion Marketing
- Sandra Loureiro (Lisbon University Institute (ISCTE-IUL)), Guest Editor of Journal of Creative
<Nov. 7>
Meet the Editors
1. Date: 08:00-09:30 Nov. 7, 2020
2. Format: Zoom Live
3. Chair: Roland T. Rust (University of Maryland), Ex-Editor-in-Chief, International Journal of Research in Marketing
4. Editors:
- Charles R. Taylor, Villanova University, Editor, International Journal of Advertising
- Naveen Donthu, Georgia State University, Editor-in-Chief, Journal of Business Research
- J. Bruce Tracey, Cornell University, Editor, Cornell Hospitality Quarterly
- Shelly Rodgers, University of Missouri Editor, Journal of Advertising
- C. Anthony Di Benedetto, Temple University, Co-Editor-in-Chief, Industrial Marketing Management
- John Cadogan, Loughborough University, Editor of International Marketing Review
- M. Joseph Sirgy, Virginia Tech & North-West University, Editor, Journal of Macromarketing
- Ming-Hui Huang, National Taiwan University, Editor-in-Chief-Elect, Journal of Service Research
- Iris Hung, Fudan University, Editor, International Journal of Research in Marketing
- Arch G. Woodside, Curtin University, Editor-in-Chief of Journal of Global Scholars of Marketing Science
- Ian Phau, Curtin University, Editor, Asia Pacific Journal of Marketing and Logistics
- Eunju Ko Yonsei University Editor-in-Chief, Journal of Global Fashion Marketing
- Kihan Kim, Seoul National University, Editor-in-Chief, Journal of Global Sport Management
- Jooyoung Kim, University of Georgia, Editor-in-Chief, Journal of Interactive Advertising
- Benjamin Voyer, ESCP-Europe, Guest Editor, European Management Journal
- Werner Kunz, University of Massachusetts, Guest Editor, Journal of Service Management
- Sandra Loureiro, Lisbon University Institute (ISCTE-IUL), Guest Editor, Journal of Creative Communications
- Carlos Flavian, University of Zaragoza, Editor-in-Chief, Spanish Journal of Marketing-ESIC
Coffee Chat II
1. Date: 09:30-10:30 Nov. 7, 2020
2. Strategic Goal: To create a time and space for the conference participants and the world class scholars to communicate casually.
3. Presider: C. Anthony Di Benedetto (Temple University), Co-Editor-in-Chief of Industrial Marketing Management
4. Invited Scholars:
- Joseph Sirgy (Virginia Tech), Editor of Journal of Macromarketing
- J. Bruce Tracey (Cornell University), Editor of Cornell Hospitality Quarterly
- Naveen Donthu (Georgia State University), Editor-in-Chief of Journal of Business Research
- Werner Kunz (University of Massachusetts), Special Issue Guest Editor of Journal of Service Management
- Benjamin Voyer (ESCP Europe), Guest Editor of European Management Journal
Coffee Chat III
1. Date: 17:00-18:00 Nov. 7, 2020
2. Strategic Goal: To create a time and space for the conference participants and the world class scholars to communicate casually.
3. Presider: Jooyoung Kim (University of Georgia), Editor-in-Chief of Journal of Interactive Advertising
4. Invited Scholars:
- Iris Hung (Fudan University), Editor of International Journal of Research in Marketing
- Ian Phau (Curtin University), Editor-in-Chief of Asian and Pacific Journal of Marketing and Logistics
- Arch G. Woodside (Curtin University), Editor-in-Chief of Journal of Global Scholars of Marketing Science
Award Ceremony & Conference Dinner
1. Date: 18:00-19:00, Nov. 7, 2020
2. Format: Zoom Live
3. Awards:
- Youngone Best Conference Paper Award
- Best Conference Paper Award
- Best Reviewer Award
- Best Track Chair Award
- Excellent Service Award
4. Presider: Tony Garrett (Korea University), The Public Affairs Committee Chair
2020 Global Marketing Conference at Seoul
Events & Social Activities: 2020 GMC at Seoul (Nov.5-7, 2020)
2020 GMC at Seoul Platform: https://whova.com/portal/webapp/acade_202008/
<Nov. 5, 2020>
2020 GAMMA Doctoral Colloquium
1. Date: 08:00-09:30, Nov. 5, 2020
2. Format: Zoom Live
3. Co-Chairs:
- Prof. John Cadogan (Loughborough University), Editor of International Marketing Review
- Prof. C. Anthony Di Benedetto (Temple University), Co-Editor of Industrial Marketing Management
4. Assistant to the Co-Chairs: Jaehun Kim (Changwon National University), Secretary of the Local Arrangement Committee
Editorial Board Meetings
- Editorial Board Meetings: Official Journals of KSMS & GAMMA
1. Date: 08:00-09:30, Nov. 5, 2020
2. Format: Zoom Live
3. Official Journals of KSMS and GAMMA
- Journal of Global Fashion Marketing
Editor-in-Chief: Eunju Ko (Yonsei University)
- Journal of Global Scholars of Marketing Science
Editor-in-Chief: Arch G. Woodside (Curtin University)
- Journal of Global Sport Management
Editor-in-Chief: Kihan Kim (Seoul National University)
fsQCA Workshop
1. Date: 08:00-14:00 Nov. 5, 2020
2. Format: Zoom Live
3. Theme: Learning fuzzy-set Qualitative Comparative Analysis (fsQCA) Software: Hands-on
Workshop for Beginners—and Writing Research Articles for Publication Acceptance
in Journals in the ABDC Journal List
4. Instructor: Arch G. Woodside (Curtin University), Editor-in-Chief of Journal of Global Scholars of Marketing Science
2020 GAMMA Invited Fashion Show: Back to the Beautiful World
1. Format: Zoom Live
2. Designers:
1) Eunjoo Kim
- CEO of Meehee Habok Couture
- CEO of Terra Interior Design, Los Angeles, USA
- Fashion Show at Los Angeles County Museum of Art, 2018
- GMC Fashion Show, Tokyo, 2018
- GMC Fashion Show, Paris, 2019
- Miss Asia Costume Award, USA, 2018
- Costume Design for upcoming feature film starring Sandra Oh
2) Yuna Yang
- Creative director & owner YUNA YANG collection NY USA
- 2010-2020 New York fashion week
- 2018 Umeda Hankyu department store ‘4 designers to note’ Osaka Japan
- 2016 Met gala New York USA
- 2016 Shiseido collaboration holiday event Isetan Shinjuku Tokyo Japan
- 2016 Visiting designer Washington University in St. Louis, USA
- 2012-2013 20th Century Fox movie studio collaboration
- 2012 Vendom Luxury Trade Show Paris France
3) Chang Hyun (Kevin) Lee
- A Young Designer Recommended by Parsons Paris the New School for ‘2020 GAMMA Invited Fashion Show’.
- Fashion Design Bachelor’s Degree from Parsons Paris the New School (May, 2020)
- Keenkee, New York—Design assistant for SS20 menswear collection (2019)
- Neith Nyer, Paris—Design assistant for SS19 womenswear collection (2018)
- Furina Cashmere, Seoul—Studio assistant (2018)
- Peter Pilotto—Paris Showroom assistant (2018)
Meet the Designers: 2020 GAMMA Invited Fashion Show: Back to the Beautiful World
1. Date: 09:30-10:30 Nov. 5, 2020
2. Format: Zoom Live
3. Designers: Eunjoo Kim, Yuna Yang & Chang Hyun (Kevin) Lee
2020 GAMMA Young Artist Competition
1. Theme: Bridging Art & Lifestyle
2. Format: On-demand
3. Areas: Painting & Sculpture / Contemporary Media / Fashion & Design
4. Homepage: https://gamma2020.weebly.com/
Welcome Speeches
1. Format: On-demand
2. Welcome Speeches
- Eunju Ko (Yonsei University), Organizing Committee Chair of 2020 Global Marketing Conference at Seoul
- Roland T. Rust (University of Maryland), Conference Co-Chair of 2020 Global Marketing Conference at Seoul
- Udo Wagner (University of Vienna), Conference Co-Chair of 2020 Global Marketing Conference at Seoul
- Tania Bucic (University of South Wales), Conference Co-Chair of 2020 Global Marketing Conference at Seoul
- Lin Huang (Kobe University), Conference Co-Chair of 2020 Global Marketing Conference at Seoul
- Jaihak Chung (Sogang University), Conference Co-Chair of 2020 Global Marketing Conference at Seoul
Music Gala Concert: 2020 GMC at Seoul
1. Music Director: Mihyun Kim (Chair of Music Department, Changwon National University)
2. Format: On-demand
3. Program:
1) Liebeslied, S.566 Schumann : Widmung, F. Liszt(1811-1886)
- Lee, On You (Piano), Music Department, Changwon National University
2) Ari Arirang, Ahn, Jeong-Jun (1929-2009)
Aragonese, G. Rossini (1792-1868)
- Park, Yeeun (Soprano), Music Department, Changwon National University
3) L'isle Joyeuese, C. Debussy (1862-1918)
- Ku, Hyun Su (Piano)
4) Variation on a Theme by Paganini for two Pianos, W. Lutoslawski (1913-1994)
- Cha, Hae Young (1st Piano), Music Department, Changwon National University
- An, Eun Bi (2nd Piano), Music Department, Changwon National University
<Nov. 6, 2020>
Opening Ceremony & Keynote Speech
1. Date: 08:00-09:30 Nov. 6, 2020
2. Opening Ceremony:
- Casual Greetings from the Organizing Committee Members
3. Keynote Speech
1) Title: The Feeling Economy: How Artificial Intelligence is Changing Marketing?
2) Keynote Speaker:
- Roland T. Rust
Distinguished University Professor and David Bruce Smith Chair in Marketing
Executive Director, Center for Excellence in Service
University of Maryland
Coffee Chat I
1. Date: 09:30-10:30 Nov. 6, 2020
2. Strategic Goal: To create a time and space for the conference participants and the world class scholars to communicate casually.
3. Presider: Charles R. Taylor (Villanova University), Editor of International Journal of Advertising
4. Invited Scholars:
- Roland T. Rust (University of Maryland), Ex-Editor-in-Chief of International Journal of Research in Marketing
- Shelly Rodgers (University of Missouri), Editor-in-Chief of Journal of Advertising
- Ming-Hui Huang (National Taiwan University), Editor-Elect of Journal of Service Research
- Eunju Ko (Yonsei University), Editor-in-Chief of Journal of Global Fashion Marketing
- Sandra Loureiro (Lisbon University Institute (ISCTE-IUL)), Guest Editor of Journal of Creative
<Nov. 7>
Meet the Editors
1. Date: 08:00-09:30 Nov. 7, 2020
2. Format: Zoom Live
3. Chair: Roland T. Rust (University of Maryland), Ex-Editor-in-Chief,International Journal of Research in Marketing
4. Editors:
- Charles R. Taylor, Villanova University, Editor, International Journal of Advertising
- Naveen Donthu, Georgia State University, Editor-in-Chief, Journal of Business Research
- J. Bruce Tracey, Cornell University, Editor, Cornell Hospitality Quarterly
- Shelly Rodgers, University of Missouri Editor, Journal of Advertising
- C. Anthony Di Benedetto, Temple University, Co-Editor-in-Chief, Industrial Marketing Management
- John Cadogan, Loughborough University, Editor of International Marketing Review
- M. Joseph Sirgy, Virginia Tech & North-West University, Editor, Journal of Macromarketing
- Ming-Hui Huang, National Taiwan University, Editor-in-Chief-Elect, Journal of Service Research
- Iris Hung, Fudan University, Editor, International Journal of Research in Marketing
- Arch G. Woodside, Curtin University, Editor-in-Chief of Journal of Global Scholars of Marketing Science
- Ian Phau, Curtin University, Editor, Asia Pacific Journal of Marketing and Logistics
- Eunju Ko Yonsei University Editor-in-Chief, Journal of Global Fashion Marketing
- Kihan Kim, Seoul National University, Editor-in-Chief, Journal of Global Sport Management
- Jooyoung Kim, University of Georgia, Editor-in-Chief, Journal of Interactive Advertising
- Benjamin Voyer, ESCP-Europe, Guest Editor, European Management Journal
- Werner Kunz, University of Massachusetts, Guest Editor, Journal of Service Management
- Sandra Loureiro, Lisbon University Institute (ISCTE-IUL), Guest Editor, Journal of Creative Communications
- Carlos Flavian, University of Zaragoza, Editor-in-Chief, Spanish Journal of Marketing-ESIC
Coffee Chat II
1. Date: 09:30-10:30 Nov. 7, 2020
2. Strategic Goal: To create a time and space for the conference participants and the world class scholars to communicate casually.
3. Presider: C. Anthony Di Benedetto (Temple University), Co-Editor-in-Chief of Industrial Marketing Management
4. Invited Scholars:
- Joseph Sirgy (Virginia Tech), Editor of Journal of Macromarketing
- J. Bruce Tracey (Cornell University), Editor of Cornell Hospitality Quarterly
- Naveen Donthu (Georgia State University), Editor-in-Chief of Journal of Business Research
- Werner Kunz (University of Massachusetts), Special Issue Guest Editor of Journal of Service Management
- Benjamin Voyer (ESCP Europe), Guest Editor of European Management Journal
Coffee Chat III
1. Date: 17:00-18:00 Nov. 7, 2020
2. Strategic Goal: To create a time and space for the conference participants and the world class scholars to communicate casually.
3. Presider: Jooyoung Kim (University of Georgia), Editor-in-Chief of Journal of Interactive Advertising
4. Invited Scholars:
- Iris Hung (Fudan University), Editor of International Journal of Research in Marketing
- Ian Phau (Curtin University), Editor-in-Chief of Asian and Pacific Journal of Marketing and Logistics
- Arch G. Woodside (Curtin University), Editor-in-Chief of Journal of Global Scholars of Marketing Science
Award Ceremony & Conference Dinner
1. Date: 18:00-19:00, Nov. 7, 2020
2. Format: Zoom Live
3. Awards:
- Youngone Best Conference Paper Award
- Best Conference Paper Award
- Best Reviewer Award
- Best Track Chair Award
- Excellent Service Award
4. Presider: Tony Garrett (Korea University), The Public Affairs Committee Chair
2020 Global Marketing Conference at Seoul