New CFP: 2020 SIMktg-GAMMA JOINT SYMPOSIUM (New Dates: Nov. 5–8, 2020)



2020 Global Marketing Conference at Seoul


Global Alliance of Marketing & Management Associations



Joint Symposium Organizers

SIMktg – The Italian Marketing Association

GAMMA - Global Alliance of Marketing & Management Associations


New Pathways in Digital Marketing 

We are currently interested in the key themes of: The Future of Digital Marketing Strategies, Digital Branding, Digital Retailing, Digital Made in & Country of Origin, Digital Communication, Digital Luxury and Fashion Marketing, Digital Relationship Marketing, Digital Consumer Behavior, AI and Digital Marketing.


Gaetano Aiello, University of Florence, Italy


Raffaele Donvito, University of Florence, Italy



November 5-8, 2020


Lotte Hotel Seoul, Seoul, Republic of Korea

Submission Deadline for SIMktg-GAMMA Joint Symposium

May 29, 2020


Submission Guidelines


The 2020 Global Marketing Conference is pleased to have electronic submission for submitting manuscripts. Please submit your paper accessing 2020 GMC submission webpage:

Please send your paper to both the joint symposium co-chairs’ e-mails too. The paper (word document containing the manuscript) should be sent as an attachment to the e-mail communication. Please be sure to include complete contact information for the contact person.

Abstract or full paper submission is accepted for submission.

Manuscripts must follow GAMMA Conference and Symposium Guidelines for Submission and Reference Style of GAMMA. Manuscripts should not exceed 5 pages (single spaced) for abstracts (or 20 pages for full papers in double space). Submissions will be double-blind reviewed. Please do not identify any authors in the text of the manuscript.

Submission of a manuscript for review indicates that it or a similar version has not been previously published or is not under simultaneous review elsewhere. At least one author must be a member in good standing of Global Alliance of Marketing & Management Associations or be willing to join the Academy if the manuscript is accepted. Additionally, a manuscript should be submitted to ONLY one track.

For other and more complete information about submission guidelines see

Sponsoring Journal

Submission deadline for Italian Journal of Marketing

Selected papers from the submissions to 2020 SIMktg-GAMMA Joint Symposium of Global Marketing Conference at Seoul will be considered for possible publication in a regular issue of Italian Journal of Marketing

If you want your paper to be considered for possible publication in Italian Journal of Marketing, then please inform your intention to chairs of Joint Symposium.

Italian Journal of Marketing 

For the selected papers the submission deadline for Full paper the Italian Journal of Marketing is: May 15, 2021