CFP: 2020 GMC at Seoul (New Dates: Nov.5-8, 2020)

Call for Papers

2020 Global Marketing Conference at Seoul
New Extended Submission Deadline: 29th May, 2020

Conference Date:  5th-8th, November, 2020

Venue: Lotte Hotel, Seoul, Republic of Korea

Conference Homepage: 

Conference Co-chairs: 

Prof. Roland T. Rust, University of Maryland;

Prof. Udo Wagner, University of Vienna;

Prof. Tania Bucici, the University of South Wales;

Prof. Jaihak Chung, Sogang University

Conference Hosts: 

American Marketing Association;

European Marketing Academy; 

Australian & New Zealand Marketing Academy; 

Japan Society of Marketing and Distribution; 

Korean Scholars of Marketing Science; 

Sogang University

Conference Organizer: Global Alliance of Marketing & Management Associations

Conference Partners: 

Association for Consumer Research (USA); 

Greek Marketing Academy (Greece);

AEMARK (Spain); 

Aalto University Executive Education (Finland); 

Aalto University School of Business (Finland); 

Harbin Institute of Technology (China)

Joint Symposia:

  • 2020 EMAC-GAMMA Joint Symposium
  • 2020 ANZMAC-GAMMA Joint Symposium
  • 2020 JSMD-GAMMA Joint Symposium
  • 2020 Aalto University-GAMMA Joint Symposium
  • 2020 GMA-GAMMA Joint Symposium
  • 2020 AEMARK-GAMMA Joint Symposium
  • 2020 HIT-GAMMA Joint Symposium
  • 2020 ESCP Europe-GAMMA Joint Symposium
  • 2020 NZAI-GAMMA Joint Symposium
  • 2020 SIMKTG-GAMMA Joint Symposium


Sponsoring Journals and Special Issues:

  • Journal of Business Research
  • International Journal of Advertising
  • Industrial Marketing Management
  • Cornell Hospitality Quarterly
  • Journal of Advertising
  • Australasian Marketing Journal
  • Asia Pacific Journal of Marketing and Logistics
  • Journal of Macromarketing
  • International Marketing Review
  • Journal of Global Fashion Marketing
  • European Management Journal
  • Journal of Service Management
  • Journal of Creative Communications
  • Journal of Interactive Advertising
  • International Journal of Marketing & Distribution
  • Spanish Journal of Marketing – ESIC

Workshop: Learning fuzzy-set Qualitative Comparative Analysis (fsQCA) for Beginners - Hands-on Workshop: Instructor: Prof. Arch G. Woodside, (Editor of Journal of Global Scholars of Marketing Science) Professor of Marketing, Curtin University


  • Marketing and Entrepreneurship
  • Leveraging Big Data to Create Value for Consumers and Firms
  • Marketing to Aging Consumers
  • Decision-Making in International Marketing
  • Global Perspectives in Business-to-Business Marketing
  • Technological Change as Challenge to Corporate and Brand Identity
  • Asian Specialties and Marketing
  • Future of Advertising
  • Theoretical and Practical Evolution of Retailing
  • Service Innovation and Emerging Technologies in Tourism and Hospitality
  • Mobile Marketing
  • Sustainability: Challenges, Frameworks and Insights from Asia
  • Advertising and Branding
  • Marketing Education
  • History and Marketing
  • Digital and Technology Driven Marketing
  • Retail Merchandising and Innovation
  • Strategic Market Management
  • Transformative Service Research:
  • Marketing Manager’s Decision Making
  • New Marketing & Management in Global Digital World
  • Wine Marketing and Management
  • Consumer Decision Making and Consumer Signaling
  • Cross Cultural Consumers and Globalization
  • Retail Technology & Customer Experience Design
  • Stakeholders-brand Relationships - Offline, Online and Virtual (VR, AR, AI) Interactions
  • Omni Channel in the Emerging Countries
  • The Role of Luxuriousness in High-End Brand Advertising
  • Interactive Marketing Communications
  • Innovative Marketing Management
  • Evolutions in Fashion Marketing: Adapting, Innovating and Influencing Tomorrow
  • New Technologies, Market Understanding and Fashion Marketers’ Decision Making
  • International Marketing at the Crossroads of Globalization 4.0
  • Integrated marketing communication
  • Trend Forecasting and Sustainable Design-Business Practice
  • Humanship Marketing and Social Innovation
  • Business Model Innovation for Customer Value and Sustainable Business
  • Strategy & Innovation in Fashion, Beauty and Luxury
  • Fans and Sport Consumers in the Digital Era
  • New Luxury and Innovation: New Fashion Cities, New Consumers and New Brands
  • Neuromarketing and Psychophysiology
  • Living and Working with Robots – The Impact of (Ro-)Bots on the Service Frontline
  • Global Branding and International Consumers
  • Spatial Analytics in Business and Tourism Research
  • Online Retailing: Product Innovation & Consumer Behaviors
  • Interactive Video Advertising – Trends and Theories
  • Public Policy, Legal, and Ethical Issues in Marketing
  • Marketing in General

For More Information:

GAMMA Central Office: