MEMORANDUM OF UNDERSTANDING
GLOBAL ALLIANCE OF MARKETING & MANAGEMENT ASSOCIATIONS
Korean Scholars of Marketing Science, European Marketing Academy, Australian & New Zealand Marketing Academy, Japan Society of Marketing and Distribution, and International Textiles and Apparel Association have discussed an understanding to participate in a 'Global Alliance of Marketing & Management Associations' (GAMMA) by considering activities such as:
1. Global Benefits for Members of Participating Organizations
2. Global Cooperation among Participating Organizations
The participating organizations agree to endeavor to achieve cooperation mentioned above, which will make a significant contribution to the fields of marketing and management.