1. Subject
Bridging Asia and the World: New Marketing and Management in Digitally Connected World
3. Venue
Lotte Hotel Seoul, Seoul, Republic of Korea
4. Conference Co-Chairs
Roland T. Rust (University of Maryland, USA)
Udo Wagner(University of Vienna, Austria)
Tania Bucic(University of South Wales, Australia)
Lin Huang (Kobe University, Japan)
Jaihak Chung(Sogang University, Republic of Korea)
5. Program
- July. 9th (Thu.)
18:30-20:30 Reception
- July. 10th (Fri.)
08:00-12:50 Academic Sessions
14:00-18:50 Academic Sessions
19:00-21:20 Conference Dinner
- July. 11th (Sat.)
08:00-12:50 Academic Sessions
13:00-14:00 Luncheon
14:00-18:50 Academic Sessions
- July. 12th (Sun.)
Business Meetings
Conference ends