2020 Global Marketing Conference at Seoul

Prof. Roland T. Rust, Professor, Department of Marketing, Robert H. Smith School of Business, 3451 Van Munching Hall, University of Maryland, College Park, MD 20742-1815, USA, rrust@rhsmith.umd.edu, Tel: +1-301-405-4300, Fax: +1-301-405-0146.

Prof. Udo Wagner, Chair of Marketing, University of Vienna, Oskar Morgenstern Platz 1, 1090 Vienna, Austria, udo.wagner@univie.ac.at, Tel: +43-1-4277-38012, Fax: +43-1-4277-838012.

Prof. Tania Bucic, School of Marketing, the University of South Wales, Sydney NSW 2052, Australia. t.bucic@unsw.edu.au, Tel. +61 2 9385 3315.

Prof. Lin Huang, Graduate School of Business Administration, Kobe University, 2-1, Rokkodai, Nada-ku, Kobe-shi, 657-8501, Japan, koulin@kobe-u.ac.jp, Tel: +81-78-803-6933.

Prof. Jaihak Chung, Sogang Business School, Sogang University, Mapogoo Shinsoodong 1 Sogang University Sogang Business School PA hall, #708, Seoul, Republic of Korea, jaihak@sogang.ac.kr, Tel. +82-10-3361-6521.

CONFERENCE OBJECTIVES

Improvement of theory and practice continues to be a vital aspect of global marketing and management that affects consumers and businesses around the world. The theme of this year’s conference is, “Bridging Asia and the World: New Marketing and Management in Digitally Connected World” This theme emphasizes the need for educators and business leaders to recognize, appreciate, and understand the significance of marketing and management in the dynamic global world including different cultures and cross-cultural business practices, as they affect both domestic and multinational marketing strategies. The 2020 Global Marketing Conference at Seoul offers outstanding opportunities for business leaders and academics to share their insights and learn from the research finding and experiences of others. The program chairs welcome participants from all cultures and parts of the world. We look forward to a stimulating and interactive conference. Proceedings of this conference will have an ISSN number (1976-8699).

Please contact proper symposium chairs or track chairs listed below to submit a paper or special session proposal or to participate this conference.

1. JOINT SYMPOSIA

2020 EMAC-GAMMA JOINT SYMPOSIUM

The European Marketing Academy (EMAC) and Global Alliance of Marketing & Management Associations

(GAMMA) will jointly hold the 2020 EMAC-GAMMA Joint Symposium on ‘Issues of Consumer Behavior from an Asian vs. European perspective’ in 2020 GMC at Seoul. Please submit your paper to the Symposium Co-Chairs: Prof. Paulo Rita, NOVA Information Management School (NOVA IMS), Universidade Nova de Lisboa, Portugal, prita@isegi.unl.pt. Prof. Yerim Chung, School of Business, Yonsei University, Seoul, Korea, yerimchung@yonsei.ac.kr, Tel: +82-2-2123-2504.

2020 ANZMAC-GAMMA JOINT SYMPOSIUM

The Australian & New Zealand Marketing Academy (ANZMAC) and Global Alliance of Marketing & Management Associations (GAMMA) will jointly hold the 2020 ANZMAC-GAMMA Joint Symposium on ‘Emerging Issues in Marketing 2020’ in 2020 GMC at Seoul. Please submit your paper to the Symposium Co-Chairs: Prof. Ian Phau, School of Marketing, Curtin Business School, GPO Box U1987, Perth WA, Australia 6845, ian.phau@cbs.curtin.edu.au, Tel: +61-8-9266-4014, Fax: +61-8-9266-3937. Prof. Tony Garrett, Korea University Business School, #616 LG-POSCO Building, Anam-Dong, Seongbuk-Gu, Seoul 136-701, Republic of Korea, tgarrett@korea.ac.kr, Tel: +82-2-3290-2833.

2020 JSMD-GAMMA JOINT SYMPOSIUM

Japan Society of Marketing & Distribution (JSMD) and Global Alliance of Marketing & Management Associations will jointly hold ‘the 2020 JSMD-GAMMA Joint Symposium’ on ‘Current Issues in Marketing & Distribution in Japan’. Please submit your paper to the Symposium Chair: Prof. Tomokazu Kubo, Chuo University, tomokazukubochuo@gmail.com, Tel: +81-42-674-3643, and Prof. Akinori Ono, Keio University, Tel: +81-3-6277-1749.

2020 AALTO UNIVERSITY-GAMMA JOINT SYMPOSIUM

Aalto University School of Business and Global Alliance of Marketing & Management Associations will jointly hold ‘the 2020 Aalto University-GAMMA Joint Symposium.

2020 GMA-GAMMA JOINT SYMPOSIUM

Greek Marketing Academy (GMA) and Global Alliance of Marketing & Management Associations (GAMMA) will jointly hold the 2020 GMA-GAMMA Joint Symposium on ‘Brands as guides to the phygital customer experience: Theoretical, practical, and moral challenges’in 2020 GMC at Seoul. Please submit your paper to the Symposium Chair: Prof. Anna K. Zarkada, Department of Business Administration, Athens University of Economics and Business, 76, Patission Str. / GR10434 Athens, Greece, Anna_Zarkada@hotmail.com, Tel: +302108203 981 & +306979978952.

2020 AEMARK-GAMMA JOINT SYMPOSIUM

AEMARK (Spain) and Global Alliance of Marketing & Management Associations will jointly hold ‘the 2020 AEMARK-GAMMA Joint Symposium’ on ‘How we are changing: New consumer responses to new technology applications’ in ‘the 2020 GMC at Seoul’. Selected papers from symposium’ will be considered for possible publication in a regular issue of the Spanish Journal of Marketing-ESIC (SCOPUS). Please submit your paper to Symposium Chair: Prof. Carlos Flavian, University of Zaragoza, Spain. aemark.gmc@gmail.com, Tel: +34-976-762-719.

2020 HIT-GAMMA JOINT SYMPOSIUM

Harbin Institute of Technology and Global Alliance of Marketing & Management Associations will jointly hold ‘the 2020 HIT-GAMMA Joint Symposium’ on ‘Health and Marketing’ in ‘the 2020 GMC at Seoul’. Symposium Chair: Prof. Peng Zou, Marketing Department, School of Management, Harbin Institute of Technology, No 13 Fayuan St., Harbin, China 150001, zoupeng@hit.edu.cn.

2020 ESCP Europe-GAMMA JOINT SYMPOSIUM

ESCP Europe and Global Alliance of Marketing & Management Associations will jointly hold ‘the 2020 ESCP Europe-GAMMA Joint Symposium’ on ‘Human-robot Interactions, Artificial Intelligence and Consumption’. Please submit your paper to Symposium Co-chairs: Dr. Hector Gonzalez-Jimenez, ESCP Europe Business School, Calle de Arroyofresno 1, 28035 Madrid, Spain, hegonzalez@escpeurope.eu, Tel: +34 91 335 92 43. Prof. Benjamin G. Voyer, ESCP Europe Business School, 527 Finchley Road, London, NW3 7BG, UK, bvoyer@escpeurope.eu, Tel: +44 20 7443 8836.

2020 NZAI-GAMMA JOINT SYMPOSIUM

New Zealand Asia Institute of the University of Auckland and Global Alliance of Marketing & Management Associations jointly hold ‘the 2020 NZAI-GAMMA Joint Symposium’ on “Frontiers in Asian Consumer Research”. Please submit your paper to Symposium Co-chairs: Dr. Yuri Seo, The University of Auckland Business School, University of Auckland, 12 Grafton Rd, Auckland, New Zealand, y.seo@auckland.ac.nz, Tel: +64-9-923-8277. Dr. Jungkeun Kim, Faculty of Business and Law, Auckland University of Technology, Private Bag 92006, Auckland 1142, New Zealand,jungkeun.kim@aut.ac.nz, Tel: +64 9 921 9999 ext 5091. Dr Jacob C. Lee, School of Business Administration, UNIST, 50 Unist-gil, Ulsan, Korea 33919, jacoblee@unist.ac.kr, Tel: +82522173168.

2020 SIMKTG-GAMMA JOINT SYMPOSIUM
Italian Marketing Society and Global Alliance of Marketing & Management Associations will jointly hold “the 2020 SIMktg-GAMMA Joint Symposium at Seoul” on “New Pathways in Digital Marketing in 2020 GMC at Seoul. Selected papers from the submissions to ‘2020 SIMktg-GAMMA Joint Symposium’ will be considered for possible publication in a regular issue of Italian Journal of Marketing Please submit your paper to Symposium Chairs: Prof. Gaetano Aiello, Department of Economics and Management, University of Florence, Via delle Pandette, 9, 50127 Firenze – Italy, gaetano.aiello@unifi.it, Tel: +39 055 2759726 and Prof. Raffaele Donvito, Department of Economics and Management, University of Florence, Via delle Pandette, 9, 50127 Firenze – Italy, raffaele.donvito@unifi.it, Tel: +39 055 2759679.

2. SPONSORING JOURNALS

JOURNAL OF BUSINESS RESEARCH

Journal of Business Research (SSCI) will publish special issues on following subjects with top papers presented in proper tracks of this conference.

1. GAMMA President’s Choice Awards: All of papers presented in the 2020 GMC at Seoul are eligible for review toward inclusion in the special issue of JBR. Best of the best papers presented in all of tracks in the 2020 GMC at Seoul will be qualified for this special issue. If you want your paper to be considered for possible publication in JBR, please inform your intention to the GAMMA President Office (ejko@yonsei.ac.kr). Guest Editor: Prof. Eunju Ko (GAMMA President), Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 134 Sinchon-dong, Seodaemun-gu, Seoul, Republic of Korea, ejko@yonsei.ac.kr, Tel : +82-2-2123-3109, Fax : +82-2-312-8554.

2. New Marketing & Management in Global Digital World: Selected papers from the submission to ‘New Marketing & Management in Global Digital World’ track of '2020 Global Marketing Conference at Seoul’ will be considered for possible publication in a special issue of Journal of Business Research on ‘New Marketing & Management in Global Digital World’. Guest Editor: Prof. Kyung Hoon Kim, Professor, Changwon National University, 9 Sarimdong Changwon, Gyeongnam, Republic of Korea, stride@changwon.ac.kr, Tel: +82-55-213-3346, Fax: +82-55-263-9096.

INTERNATIONAL JOURNAL OF ADVERTISING

International Journal of Advertising (SSCI) will publish a special issue on ‘Future of Advertising’ with best papers presented at following tracks in 2020 GMC at Seoul called ‘Future of Advertising. Guest Editor: Prof. Sukki Yoon, Department of Marketing, Bryant University, 1150 Douglas Pike, Smithfield, RI, U.S.A., syoon@bryant.edu, Tel: +1-401-232-6997, Fax: +1-401-232-6319.

CORNELL HOSPITALITY QUARTERLY

Cornell Hospitality Quarterly (SSCI) will publish a special issue on ‘Service Innovation and Emerging Technologies in Tourism and Hospitality’ with best papers presented at the track in 2020 GMC at Seoul called ‘Service Innovation and Emerging Technologies in Tourism and Hospitality’. Guest Editors: Dr. Kevin Kam Fung So, William E. Davis Professor & Associate Professor, School of Hospitality and Tourism Management, Spears School of Business, 373 Human Sciences Building, Oklahoma State University, Stillwater, OK 74078. kevin.so@okstate.edu, Tel: 405-744-5243; Prof. Xiang (Robert) Li, Department of Tourism and Hospitality Management, Temple University, 370 Speakman Hall, 1810 North 13th Street, Philadelphia, PA 19122, USA, robertli@temple.edu, Tel: +001.215.204.8784 Fax: +001.215.204.8705.

INDUSTRIAL MARKETING MANAGEMENT

Selected papers from the submissions to ‘Global Perspectives in Business-to-Business Marketing’ track of ‘2020 Global Marketing Conference at Seoul’ will be considered for possible publication in a regular issue of Industrial Marketing Management (SSCI). Track Chair: Prof. C. Anthony Di Benedetto, Editor of Industrial Marketing Management and Marketing and Senior Washburn Research Fellow, Fox School of Business and Management, Temple University 523, Alter Hall (006-09), 1801, Liacouras Walk, Philadelphia, PA 19122 USA, anthony.dibenedetto@temple.edu, Tel: +1-215-204-8147, Fax: +1-215-204-6237.

JOURNAL OF ADVERTISING

Selected papers from submissions to ‘The Role of Luxuriousness in High-End Brand Advertising’ track of the ‘2020 Global Marketing Conference at Seoul’ will be considered for possible publication in a special section of the Journal of Advertising (SSCI, Impact Factor 2017: 2.880). This track aims to explore how ‘luxuriousness’ of high-end brands should be theoretically conceptualized and understood in advertising in the global marketplace. The track chair will select the best papers presented at the 2020 GMC at Seoul and invite authors to submit their full papers to the JA Special Section on ‘The Role of Luxuriousness in High-End Brand Advertising.’ All submissions are subject to the formal double-blind review process of the Journal of Advertising. The invitation to submit a full paper to this special section does not guarantee either its conditional acceptance or publication. Guest Editor: Prof. Eunju Ko, Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 134 Sinchon-dong, Seodaemun-gu, Seoul, Republic of Korea, ejko@yonsei.ac.kr, Tel : +82-2-2123-3109, Fax : +82-2-312-8554.

ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS

1. Product Innovation & Consumer Behaviors:The Australasian Marketing Journal will publish a special issue on ‘Product Innovation & Consumer Behaviors’, drawing on the best papers presented at ‘Product Innovation & Consumer Behaviors’ track of 2020 GMC at Seoul.Guest Editors: Dr. Yang Sun, 25-1719, Zhejiang Sci-Tech University, 5 Second Avenue, Xiasha Higher Education Zone, Hangzhou, Zhejiang, 310018, China, Email: sunyang8227@hotmail.com , TEL: +86-571-8684-3734. Dr. Hakil Moon, Department of Marketing, College of Business, Eastern Michigan University, Ypsilanti, MI 48197, USA, E-mail: hmoon3@emich.edu, TEL: +1-734- 487-3323

2. Marketing to Aging Consumers:Selected papers from the submissions to ‘Marketing to Aging Consumers’ track of ‘2020 Global Marketing Conference at Seoul’ will be considered for possible publication in a special issue of Asia Pacific Journal of Marketing and Logistics (SSCI) on ‘Marketing to Aging Consumers’ Track. Guest Editor: Dr. Graham Ferguson, School of Marketing, Curtin University, GPO Box U1987, Perth WA, Australia 6845, graham.ferguson@cbs.curtin.edu.au, Tel: +61-8-9266-3140. Brian ‘t Hart, School of Business, Trinity Western University, 7600 Glover Rd, Langley City, BC V2Y 1Y1, Canada, Email: brian.thart@twu.ca, Tel: 604-513-2121 (ex 3372). Dr. Saadia Shabnam, School of Marketing, Curtin University, GPO Box U1987, Perth WA, 6845, Australia. Email: saadia.shabnam@curtin.edu.au

JOURNAL OF MACROMARKETING

Selected papers from submissions to ‘Sustainability: Challenges, Frameworks and Insights from Asia’ track of the ‘2020 Global Marketing Conference at Seoul’ will be considered for possible publication in a special section of Journal of Macromarketing (SSCI) on ‘The Sustainability in Asia’. Guest Editors: Prof. Benjamin Wooliscroft (Auckland University of Technology), ben.wooliscroft@aut.ac.nz and Prof. Eunju Ko (Yonsei University), ejko@yonsei.ac.kr.

INTERNATIONAL MARKETING REVIEW

Selected papers from the submissions to ‘Decision-Making in International Marketing’ track of ‘2020 Global Marketing Conference at Seoul’ will be considered for possible publication in the Special Issue of International Marketing Review (SSCI) on the topic of ‘Decision-Making in International Marketing’. If you want your paper to be considered for possible publication in the special issue, please inform the Track Chairs, Dr. João S. Oliveira, School of Business and Economics, Loughborough University, Loughborough LE11 3TU, United Kingdom, J.Oliveira@lboro.ac.uk, Tel +44 (0)1509 228279. Prof. Paul Hughes, Leicester Castle Business School, De Montfort University, The Gateway, Leicester LE1 9BH, United Kingdom paul.hughes@dmu.ac.uk, Tel +44 (0) 116 2577031. Dr. Magnus Hultman, Leeds University Business School, University of Leeds, Maurice Keyworth Building, Leeds LS2 9JT, m.hultman@leeds.ac.uk, Tel +44 (0) 113 343 8655.

EUROPEAN MANAGEMENT JOURNAL

Selected papers from the submissions to ‘Innovative Marketing Management’ track of ‘2020 Global Marketing Conference at Seoul’ will be considered for possible publication in the special section of European Management Journal (SSCI) called ‘Management Focus on Innovative Marketing Management’. Guest Editors: Benjamin Voyer (ESCP Europe), bvoyer@escpeurope.eu. Eunju Ko (Yonsei University), ejko@yonsei.ac.kr. Kyung Hoon Kim (Changwon National University), stride@changwon.ac.kr.

JOURNAL OF SERVICE MANAGEMENT

Best papers from the submissions to ‘Living and Working with Robots – The Impact of (Ro-)Bots on the Service Frontline’ track will be considered for publication in a dedicated section of the Journal of Service Management. Guest Editors: Prof. Werner Kunz, Dept. of Marketing and Management, University of Massachusetts Boston, 100 Morrissey Boulevard, Boston, Ma, 02125, USA, werner.kunz@umb.edu, Tel. +1 (617) 287-7709, Fax +1 (617) 287-7709. Dr. Arne De Keyser, EDHEC Business School, arne.dekeyser@edhec.edu.

AUSTRALASIAN MARKETING JOURNAL

The Australasian Marketing Journal will publish a special issue on ‘Marketing and Sustainability in the Era of Disruption’, drawing on the best papers presented at the 2020 ANZMAC-GAMMA Joint Symposium and related tracks. Guest Editors: Dr. Denni Arli, Griffith Business School, Griffith University | Nathan | QLD 4111 d.arli@griffith.edu.au, Tel: +61 7 3735 7344. Dr. Sean Lee, School of Marketing, Curtin Business School, Curtin University GPO Box U1987, Perth WA, Australia 6845, sean.lee@curtin.edu.au, Tel: +61-8-9266-4014.

JOURNAL OF GLOBAL FASHION MARKETING

Journal of Global Fashion Marketing (ESCI, SCOPUS, ABDC-B) will publish a special issue on ‘Evolutions in Fashion Marketing: Adapting, Innovating and Influencing Tomorrow’ with best papers presented at following tracks in 2020 GMC at Seoul called ‘Fashion and Advertising. Guest Editor: Prof. Kacy Kim, Department of Marketing, Bryant University, 1150 Douglas Pike, Smithfield, RI, U.S.A., kkim2@bryant.edu, Tel: +1-401-232-6147. Prof. Linda Golden, Department of Marketing, The University of Texas at Austin, 2110 Speedway, Austin, TX, U.S.A., utlindagolden@gmail.com, Tel: +1-512-663-8506.

JOURNAL OF CREATIVE COMMUNICATIONS

Selected papers from the submissions to ‘Stakeholders-brand Relationships - Offline, Online and Virtual (VR, AR, AI) Interactions’ track of ‘2020 GMC at Seoul’ will be considered for possible publication in the Special Issue of Journal of Creative Communications (SCOPUS) on ‘Creative Communications and Interactions among Stakeholders-CCIS’. If you want your paper to be considered for possible publication in the special issue, please inform the Guest Editor: Prof. Sandra Loureiro, Marketing, Operations and General Management Department, Lisbon University Institute (ISCTE-IUL), Business Research Unit (BRU/UNIDE), Av. Forcas Armadas1649-026 Lisbon, Portugal, sandramloureiro@netcabo.pt, Tel. +351 217 903 004/5; +351 217 903 000 - ext: 291400 Fax: +351 21 796 47 10.

JOURNAL OF INTERACTIVE ADVERTISING

Journal of Interactive Advertising (SCOPUS) will publish a special section on ‘Interactive Video Advertising – Trends and Theories’ with the selected papers presented in ‘Interactive Video Advertising – Trends and Theories’ track of 2020 GMC at Seoul. Editor-in-Chief : Jooyoung Kim (University of Georgia), jykim@uga.edu

INTERNATIONAL JOURNAL OF MARKETING & DISTRIBUTION

International Journal of Marketing & Distribution's editorial board will consider excellent papers presented at the 2020 ‘Current Issues in Marketing & Distribution in Japan’ JSMD-GAMMA Joint Symposium for inclusion in International Journal of Marketing & Distribution. Symposium Co-chairs: Prof. Tomokazu Kubo, Chuo University, tomokazukubochuo@gmail.com, Tel: +81-42-674-3643, and Prof. Akinori Ono, Keio University, Tel: +81-3-6277-1749.

SPANISH JOURNAL OF MARKETING - ESIC

All papers presented in the 2020 GMC at Seoul are eligible for review toward inclusion in a regular issue of Spanish Journal of Marketing – ESIC (SCOUPS). If you want your paper to be considered for possible publication in SJM-ESIC, please inform your intention to the Editor: Prof. Carlos Flavian, University of Zaragoza, Spain. aemark.gmc@gmail.com, Tel: +34-976-762-719.

3. AWARDS

GAMMA GLOBAL MARKETER OF THE YEAR AWARD 2020

Eminent marketing practitioner(s) will be recommended for ‘GAMMA Global Marketer of the Year Award 2020’ who made significant contribution to the advancement of marketing practice.

GAMMA GLOBAL SCHOLAR OF THE YEAR AWARD 2020

Scholar(s) who made significant contribution to the body of knowledge in marketing and management will be recommended for ‘GAMMA Global Scholar of the Year Award 2020’.

4. ACADEMIC EXCELLENCE COMMITTEE

Academic Excellence Committee Chair: Prof. Charles R. Taylor (Villanova University), John A. Murphy Professor, Dept. of Marketing, Villanova University, Villanova, PA 19085-1678 USA, charles.r.taylor@villanova.edu, Tel: +1-610-519-4386 Fax: +1-610-519-5364, Editor of International Journal of Advertising. Academic Excellence Committee is in charge of the total quality control over the conference management process.

5. WORKSHOP

Learning fuzzy-set Qualitative Comparative Analysis (fsQCA) for Beginners - Hands-on Workshop: Instructor: Prof. Arch G. Woodside, (Editor of Journal of Global Scholars of Marketing Science) Professor of Marketing, Curtin University, Perth, Australia. arch.woodside@curtin.edu.au.

6. PROGRAM TRACKS & TRACK CHAIRS

Marketing and Entrepreneurship: Prof. Robert E. Morgan, Cardiff Business School, Cardiff University, Colum Drive, Cardiff, CF10 3EU, UK, morganre@cardiff.ac.uk, Tel:+44-2920-870-001, Fax:+44-2920-874-419. Prof. Yiannis Kouropalatis, Cardiff Business School, Cardiff University, Colum Drive, Cardiff, CF10 3EU, UK, kouropalatisy@cardiff.ac.uk, Tel: +44-29-20-876-845, Fax: +44-2920-874-4419.

Leveraging Big Data to Create Value for Consumers and Firms: Prof. Dr. Manfred Schwaiger, Ludwig-Maximilians-University Munich - Institute for Market-based Management (IMM), Kaulbachstr. 45, D-80539 München, schwaiger@lmu.de, Tel: +49-89-2180-5640, Fax: +49-89-2180-5651.

Marketing to Aging Consumers: Dr. Graham Ferguson, School of Marketing, Curtin University, GPO Box U1987, Perth WA, Australia 6845, graham.ferguson@cbs.curtin.edu.au, Tel: +61-8-9266-3140. Brian ‘t Hart, School of Business, Trinity Western University, 7600 Glover Rd, Langley City, BC V2Y 1Y1, Canada, Email: brian.thart@twu.ca, Tel: 604-513-2121 (ex 3372). Dr. Saadia Shabnam, School of Marketing, Curtin University, GPO Box U1987, Perth WA, 6845, Australia. Email: saadia.shabnam@curtin.edu.au.

Decision-Making in International Marketing: Dr. João S. Oliveira, School of Business and Economics, Loughborough University, Loughborough LE11 3TU, United Kingdom, J.Oliveira@lboro.ac.uk, Tel +44 (0)1509 228279. Prof. Paul Hughes, Leicester Castle Business School, De Montfort University, The Gateway, Leicester LE1 9BH, United Kingdom paul.hughes@dmu.ac.uk, Tel +44 (0) 116 2577031. Dr. Magnus Hultman, Leeds University Business School, University of Leeds, Maurice Keyworth Building, Leeds LS2 9JT, m.hultman@leeds.ac.uk, Tel +44 (0) 113 343 8655.

Global Perspectives in Business-to-Business Marketing: Prof. Anthony Di Benedetto, Department of Marketing and Supply Chain Management, Fox School of Business, Temple University, Philadelphia, PA, USA, tonyd@temple.edu. +1-215-204-8147.

Technological Change as Challenge to Corporate and Brand Identity: Prof. Klaus-Peter Wiedmann, Director of the Institute of Marketing and Management, Leibniz University Hannover, KonigswortherPlatz 1, D-30167 Hannover, Germany, wiedmann@m2.uni-hannover.de, Tel.: +49-511-762-4862, Fax: +49-511-762-3142.

Asian Specialties and Marketing: Prof. Akira Shimizu, Faculty of Business and Commerce, Keio University, 2-15-45 Mita, Minato-ku, Tokyo, Japan, ashimizu@fbc.keio.ac.jp, Tel: +81-3-5427-1168.

Future of Advertising: Prof. Sukki Yoon, Department of Marketing, Bryant University, 1150 Douglas Pike, Smithfield, RI, U.S.A., syoon@bryant.edu, Tel: +1-401-232-6997, Fax: +1-401-232-6319.

Theoretical and Practical Evolution of Retailing: Prof. Ikuo Takahashi, Faculty of Business and Commerce, Keio University, 2-15-45 Mita, Minato-ku, Tokyo 108-8345, Japan, takahasi@fbc.keio.ac.jp, Tel: +81-3-3453-4511, Fax: +81-43-462-3652. Dr. Emi Moriuchi, Department of MIS, Marketing and Digital Business, Saunders College of Business, Rochester Institute of Technology (RIT), 107 Lomb Memorial Dr., Bldg. 12, Rochester, NY 14623, USA, emoriuchi@saunders.rit.edu, Tel:+1 585-475-6313.

Service Innovation and Emerging Technologies in Tourism and Hospitality: Dr. Kevin Kam Fung So, William E. Davis Professor & Associate Professor, School of Hospitality and Tourism Management, Spears School of Business, 373 Human Sciences Building, Oklahoma State University, Stillwater, OK 74078. kevin.so@okstate.edu, Tel: 405-744-5243; Prof. Xiang (Robert) Li, Department of Tourism and Hospitality Management, Temple University, 370 Speakman Hall, 1810 North 13th Street, Philadelphia, PA 19122, USA, robertli@temple.edu, Tel: +001.215.204.8784 Fax: +001.215.204.8705.

Mobile Marketing: Prof. Wolfgang Fritz, Technische Universitaet Braunschweig, Institute of Marketing, Abt-Jerusalem-Str. 4, 38106 Braunschweig, Germany, w.fritz@tu-braunschweig.de, Tel. +49-531-391-3203, Fax +49-531-391-8202. Dr. Stefanie Sohn, Institute of Marketing, Technische Universitaet Braunschweig, Abt-Jerusalem-Str. 4, 38106 Braunschweig, Germany, s.sohn@tu-braunschweig.de, Tel: +49-531-391-3202, Fax: +49-531-391-8202.

Sustainability: Challenges, Frameworks and Insights from Asia: Prof. Ben Wooliscroft, Dept. of Marketing, Business School, Auckland University of Technology, Auckland, New Zealnd, ben.wooliscroft@aut.ac.nz; Prof. Eunju Ko, Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 134 Sinchon-dong, Seodaemun-gu, Seoul, Republic of Korea, ejko@yonsei.ac.kr, Tel : +82-2-2123-3109, Fax : +82-2-312-8554.

Advertising and Branding: Prof. Hyokjin Kwak, Dept. of Marketing, Le Bow College of Business, Drexel University, Matheson Hall 502B, 32nd and Market Street, Philadelphia, PA 19104, USA, hkwak@drexel.edu, Tel: +1-215-895-6006, Fax: +1-215-895-6975. Please submit your manuscript online at http://hkdx.i234.me/drexel/conference/gmc/ .

Marketing Education: Prof. Ralf Schellhase, Darmstadt Business School, University of Applied Sciences Darmstadt, ralf.schellhase@h-da.de, Haardtring 100, 64295 Darmstadt, Germany, Tel: +49-174-1699491.

History and Marketing: Prof. Maria Kniazeva, Professor of Marketing, School of Business, University of San Diego, 5998 Alcala Park, San Diego, CA 92110-2492, USA, kniazeva@sandiego.edu, Tel: +1-619-260-7837, Fax: +1-619-260-4891.

Digital and Technology Driven Marketing: Prof. Juran Kim, Professor of Marking, Dept. of Business Administration, Jeonju University, Chonjamro 303, Jeonju, Republic of Korea, jrkim@jj.ac.kr, Tel: +82-63-220-2972, Fax: +82-63-220-2052.

Retail Merchandising and Innovation: Prof. Changju Kim, Faculty of Business Administration, Ritsumeikan University, 2-150, Iwakura, Ibaraki, Osaka, 560-8570, Japan, cjkim777@fc.ritsumei.ac.jp, Tel: +81-72-665-2382.

Strategic Market Management: Prof. Jong-Ho Lee, Korea University Business School, 145 Anam-Ro, Seongbuk-Gu, Seoul, 02841, Republic of Korea, jongholee@korea.ac.kr, Tel: 82.2.3290.2821: Fax. 82.2.922.7220. Prof. Woojung Chang, School of Business Administration, University of Seoul, 163 Seoulsiripdaero, Dongdaemun-gu, Seoul, 02504, Republic of Korea, wchang3@uos.ac.kr, Tel: 82.2.6490.2260.

Transformative Service Research: Prof. Mark S. Rosenbaum, Saint Xavier University, rosenbaum@sxu.edu

Marketing Manager’s Decision Making: Prof. Eric Shih, Graduate School of Business, Sungkyunkwan University, 25-2 Sungkyunkwan-ro, Jongro-gu, Seoul, Republic of Korea, eshih@skku.edu, Tel: +82-2-740-1502, Fax: +82-2-740-1539.

New Marketing & Management in Global Digital World: Prof. Kyung Hoon Kim, Professor, Changwon National University, 9 Sarimdong Changwon, Gyeongnam, Republic of Korea, stride@changwon.ac.kr, Tel: +82-55-213-3346, Fax: +82-55-263-9096.

Wine Marketing and Management: Prof. Benoît LECAT, Wine and Viticulture Department Head, College of Agriculture, Food & Environmental Sciences, California Polytechnic State University, 1 Grand Ave, Building 11, San Luis Obispo, CA 93407-0861, USA, blecat@calpoly.edu, Tel: +1 (805) 756-2415.

Consumer Decision Making and Consumer Signaling: Asst. Prof. Dr. Alisara Rungnontarat CHARINSARN, Thammasat Business School, Thammasat University, 2 Prachan Rd., Pranakorn, Bangkok 10200, Thailand, alisara@tbs.tu.ac.th, Tel: +668-1836-1154.

Cross Cultural Consumers and Globalization: Dr. Hector Gonzalez-Jimenez, ESCP Europe Business School, Calle de Arroyofresno 1, 28035 Madrid, Spain, hegonzalez@escpeurope.eu, Tel: +34 91 335 92 43. Dr. Fernando Fastoso, The York Management School, University of York, Freboys Lane, Heslington, York YO10 5GD, United

Kingdom, fernando.fastoso@york.ac.uk, Tel:+44 (0) 1904 325056.

Retail Technology & Customer Experience Design: Prof. Hye-Young Kim, College of Design, University of Minnesota, 240 McNeal Hall, Retail Merchandising Program, St. Paul, MN 55108, USA, hykim@umn.edu, Tel: +1-612-624-4904.

Stakeholders-brand Relationships - Offline, Online and Virtual (VR, AR, AI) Interactions: Prof. Sandra Loureiro, Marketing, Operations and General Management Department, Lisbon University Institute (ISCTE-IUL), Business Research Unit (BRU/UNIDE), Av. Forcas Armadas1649-026 Lisbon, Portugal, sandramloureiro@netcabo.pt, Tel. +351 217 903 004/5; +351 217 903 000 - ext: 291400 Fax: +351 21 796 47 10.

Omni Channel in the Emerging Countries: Dr. Mustika Sufiati Purwanegara, School of Business and Management, Bandung Institute of Technology (ITB), Ganesha 10, Bandung 40312, Indonesia, mustika@sbm-itb.ac.id, Tel.+62-22-2531923, Fax.+62-22-2504249.

The Role of Luxuriousness in High-End Brand Advertising: Prof. Eunju Ko, Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 134 Sinchon-dong, Seodaemun-gu, Seoul, Republic of Korea, ejko@yonsei.ac.kr, Tel : +82-2-2123-3109, Fax: +82-2-312-8554.

Interactive Marketing Communications: Prof. Morikazu Hirose, Faculty of Business Administration, Tokyo Fuji University, 3-8-1, Takadanobaba, Shinjuku-ku, Tokyo, Japan, morikazu_187@fuji.ac.jp, Tel: +81-3-3368-2154, Fax: +81-3-5386-3456.

Innovative Marketing Management: Prof. Benjamin G. Voyer, ESCP Europe Business School, 527 Finchley Road, London, NW3 7BG, UK, bvoyer@escpeurope.eu, Tel: +44 20 7443 8836.

Evolutions in Fashion Marketing: Adapting, Innovating and Influencing Tomorrow: Prof. Kacy Kim, Department of Marketing, Bryant University, 1150 Douglas Pike, Smithfield, RI, U.S.A., kkim2@bryant.edu, Tel: +1-401-232-6147. Prof. Linda Golden, Department of Marketing, The University of Texas at Austin, 2110 Speedway, Austin, TX, U.S.A., Linda.golden@mccombs.utexas.edu, Tel: +1-512-663-8506.

New Technologies, Market Understanding and Fashion Marketers’ Decision Making: Prof. Simone Guercini, Universita degli Studi di Firenze. Via delle Pandette, 9 - 50127 Firenze, Italy, simone.guercini@unifi.it, Tel: +39 055 27591.

International Marketing at the Crossroads of Globalization 4.0: Prof. Fabian Bartsch, IÉSEG School of Management (LEM-CNRS 9221) 92044 Paris La Défense Cedex, France, f.bartsch@ieseg.fr. Prof. Timo Mandler, Toulouse Business School, Department of Marketing & International Business, Sebastopol Building, Room 610, 1 Place Alfonse Jourdain, CS 66810, 31068 Toulouse Cedex 7, France. t.mandler@tbs-education.fr.

Integrated marketing communication: Prof. Prof. George Panigyrakis, Dean of Faculty of Communication and Media Studies Coordinator of the Department of Public Communication of Cyrpus University of Technology, Tel: +357 25 002074, Cyprus University of Technology, 30 Arch. Kyprianos Str., 3036 Limassol, george.panigyrakis@cut.ac.cy, Tel: 2500 2500 2500 2750.

Trend Forecasting and Sustainable Design-Business Practice: Prof. Tracy Cassidy, School of Art, Design and Architecture, The University of Huddersfield, Huddersfield, HD1 3DH, UK, t.d.cassidy@hud.ac.uk, Tel: +44(0)1484 472653.

Humanship Marketing and Social Innovation: Prof. Philip Hong, School of Social Work, Loyola University Chicago, 1 E. Pearson St. Maguire Hall 528, Chicago, IL 60611 USA, phong@luc.edu, Tel: +1-312-915-7447. Prof. Marat Bakpayev, Labovitz School of Business and Economics, University of Minnesota Duluth, 385E LSBE,Duluth, MN 55812 USA, mbakpaye@d.umn.edu, Tel: +1-218-726-8483. Prof. Wansoo Park, School of Social Work, University of Windsor, 201-D, 167 Ferry Street, Windsor, ON N9A 0C5, Canada, wansoo@uwindsor.ca, Tel: +1-519-253-3000 ext. 3069.

Business Model Innovation for Customer Value and Sustainable Business: Prof. Jaesu Kim, College of Business, Changwon National University, 9 Sarimdong Changwon, Gyeongnam, 641-773, Republic of Korea, kjsint@nate.com, Tel:+82 -55-213-3346, Fax: +82-55-263-9096.

Strategy & Innovation in Fashion, Beauty and Luxury: Prof. Jonas Hoffmann, Jonas. HOFFMANN@skema.edu: Prof. Ivan Coste-Manière, ivan.costemaniere@skema.edu; SKEMA Business School, 60 rue Dostoïevski, CS 30085 06902 Sophia Antipolis, France, Tel: +33 (0)4 93 44 15, Fax: +33 (0)4 93 65 45 24.

Fans and Sport Consumers in the Digital Era: Prof. Kihan Kim, Professor of Sport Management, Seoul National University, Korea, kihan@snu.ac.kr,Tel: +82-2-880-7792.

New Luxury and Innovation: New Fashion Cities, New Consumers and New Brands: Prof. Serena Rovai, BRaND LuxuryLab Chair, La Rochelle Business School, Excelia Group. 102, rue de Coureilles La Rochelle, France. rovais@excelia-group.com.

Neuromarketing and Psychophysiology: Dr. Billy Sung, School of Marketing, Curtin University, GPO Box U1987, Perth WA, Australia 6845, billy.sung@curtin.edu.au, Tel: +61-8-9266-9585. Prof. Eun-Ju Lee, Business School, Sungkyunkwan University, 25-2 Sungkyunkwan-ro, Myeongnyun 3(sam)ga, Jongno-gu, Seoul, Republic of Korea, elee9@skku.edu.

Living and Working with Robots – The Impact of (Ro-)Bots on the Service Frontline: Prof. Werner Kunz, Dept. of Marketing and Management, University of Massachusetts Boston, 100 Morrissey Boulevard, Boston, Ma, 02125, USA, werner.kunz@umb.edu, Tel. +1 (617) 287-7709, Fax +1 (617) 287-7709. Dr. Arne De Keyser, EDHEC Business School arne.dekeyser@edhec.edu. Best papers will be considered for publication in a dedicated section of the Journal of Service Management.

Global Branding and International Consumers: Prof. Adamantios Diamantopoulos, Department of Business Administration, University of Vienna, Oskar-Morgenstern-Platz 1, 1090 Vienna, Austria, adamantios.diamantopoulos@univie.ac.at, Tel: +43-1-4277-38031, Fax: +43-1-4277-838031. Dr. Vasileios Davvetas, Leeds University Business School, University of Leeds, Maurice Keyworth Building, LS6 1AN Leeds, UK, V.Davvetas@leeds,ac.uk, Tel:+44-113-343-0610.

Spatial Analytics in Business and Tourism Research: Dr. Seongsoo (Simon) Jang, Cardiff Business School, Cardiff University, Colum Drive, Cardiff, CF10 3EU, UK, jangs@cardiff.ac.uk, Tel:+44-292-087-4552. Dr. Jinwon Kim, Department of Tourism, Hospitality and Event Management, University of Florida, Florida Gym, PO Box 118208 Gainesville, FL 32611-8208, jinwonkim@ufl.edu, Tel: +1-352-294-1625.

Online Retailing: Dr. Lei Song, Business Programs, The Pennsylvania State University, Abington College, Abington, PA, USA, LeiSong@psu.edu. Tel.: +1 (267) 633-3301.

Product Innovation & Consumer Behaviors: Dr. Yang Sun, 25-1719, Zhejiang Sci-Tech University, 5 Second Avenue, Xiasha Higher Education Zone, Hangzhou, Zhejiang, 310018, China, Email: sunyang8227@hotmail.com, TEL: +86-571-8684-3734. Dr. Hakil Moon, Department of Marketing, College of Business, Eastern Michigan University, Ypsilanti, MI 48197, USA, E-mail: hmoon3@emich.edu, TEL: +1-734- 487-3323

Interactive Video Advertising – Trends and Theories: Prof. Jooyoung Kim, Department of Advertising & Public Relations, University of Georgia, Athens, GA 30602, USA, jykim@uga.edu, Tel: +1-706-542-1190.

Public Policy, Legal, and Ethical Issues in Marketing: Prof. Steven W. Kopp, Sam M. Walton College of Business, University of Arkansas, 323 WCOB, Department of Marketing, Fayetteville, AR 72701 USA, skopp@uark.edu, Tel. +1-479-575-3228, Fax +1-479-575-8407.

Marketing in General: Prof. Jong-Kuk Shin, Division of Business Administration, Pusan National University, 30 Jangjeon-Dong, Geumjeong-Gu, Busan 609-735, Republic of Korea, shinjk@pusan.ac.kr, Tel: +82 51 510 2576, Fax: +82 51 581 3144.

8. 2020 GAMMA DOCTORAL COLLOQUIUM

Co-Chairs: Prof. John W. Cadogan, the Editor-in-Chief of International Marketing Review, School of Business and Economics, Loughborough University, Ashby Road, Loughborough, Leciestershire LE11 3TU, United Kingdom, j.w.cadogan@lboro.ac.uk, Tel: +44 (0) 1509 228846. Prof. C. Anthony Di Benedetto, Editor of Industrial Marketing Management and Marketing and Senior Washburn Research Fellow, Fox School of Business and Management, Temple University 523, Alter Hall (006-09), 1801, Liacouras Walk, Philadelphia, PA 19122 USA, anthony.dibenedetto@temple.edu, Tel: +1-215-204-8147, Fax: +1-215-204-6237.

9. SUBMISSION GUIDELINES

The 2020 Global Marketing Conference at Seoul is pleased to have electronic submission for submitting manuscripts. Electronic submission should be submitted through conference submission page: https://2020gamma.imweb.me/22. A word or PDF document containing the manuscript should be submitted through the submission page. An e-mail response will be sent to the contact author once the manuscript has been received by our conference.

Manuscripts must follow Manuscript Submission Guidelines: 2020 Global Marketing Conference at Seoul and Reference Style of GAMMA Journals and Proceedings (https://2020gamma.imweb.me/35/?q=YToxOntzOjEyOiJrZXl3b3JkX3R5cGUiO3M6MzoiYWxsIjt9&bmode=view&idx=2118610&t=board). Manuscripts should not exceed 5 pages (single spaced) for abstracts or 20 pages for full papers in double space. Submissions will be double-blind reviewed. Please do not include any author information in the submission file.

Submission of a manuscript for review indicates that it or a similar version has not been previously published or is not under simultaneous review elsewhere. At least one author must be a member in good standing of Global Alliance of Marketing & Management Associations or be willing to join the Academy if the manuscript is accepted. Additionally, a manuscript should be submitted to ONLY one track.

The conference will accept papers and allow authors to decide whether to publish the complete paper in the Proceedings or to publish an abstract only. Upon acceptance, the author(s) agree to the following: (a) to release the copyright to the Global Alliance of Marketing & Management Associations unless choosing to publish an abstract only, (b) to return the manuscript (abstract) in correct format (via e-mail) to the Proceedings Editor, and (c) at least one author will present the manuscript at the conference and will pre-register as a condition for acceptance and publication. Proceedings guidelines, limitations, and restrictions will be sent to authors of accepted papers.

10. FOR MORE INFORMATION

GENERAL SECRETARY

Prof. Kyung Hoon Kim, Executive Secretary, Global Alliance of Marketing & Management Associations, and Professor, Changwon National University, 9 Sarimdong Changwon, Gyeongnam, Republic of Korea, stride@changwon.ac.kr, Tel: +82-55-213-3346, Fax: +82-55-263-9096.

ASSOCIATE GENERAL SECRETARY

Dr. Huanzhang (Neo) Wong, Associate Executive Secretary, Global Alliance of Marketing & Management Associations, Changwon National University, 9 Sarimdong Changwon, Gyeongnam, Republic of Korea, gammaneowong@gmail.com, Tel: +82-55-213-3346, Fax: +82-55-263-9096.

EDITOR OF PROCEEDINGS

Prof. Jeonghye Choi, Marketing Area, School of Business, Yonsei University, Seoul, Korea, jeonghye@yonsei.ac.kr, Tel: +82-2-2123-6575, Fax: +82-2-2123-8639.

LOCAL ARRANGEMENT COMMITTEE CHAIR

Prof. Yerim Chung, Management Science Area, School of Business, Yonsei University, Seoul, Korea, yerimchung@yonsei.ac.kr, Tel: +82-2-2123-2504.

GAMMA CENTRAL OFFICE

Changwon National University, 9 Sarimdong Changwon, Gyeongnam, Republic of Korea,

Tel: +82-55-213-3346, Fax: +82-55-263-9096. E-mail: gammacentraloffice@gmail.com

CONFERENCE WEBSITE

https://2020gamma.imweb.me

Call for Papers