From the Organizing Committee Chair

Dear Colleagues,

On behalf of the Conference Organizing Committee, we cordially invite you to the 2020 Global Marketing

Conference (GMC) at Seoul, which will be held during November 5-8, 2020. 2020 GMC at Seoul is a truly

global conference since following organizations joined as co-hosts: American Marketing Association,

European Marketing Academy, Australian & New Zealand Marketing Academy, Japan Society of Marketing

and Distribution, Korean Scholars of Marketing Science and Sogang University.

Seoul is one of the most globalized cities in Asia.

The 2020 GMC at Seoul will focus on “Bridging Asia and the World: New Marketing and Management in Digitally Connected World” and provide strong contents covering marketing and management related subjects. A world-renowned, multidisciplinary scholars and business practitioners will gather to present concepts and their analyses about marketing. Special joint symposiums and sessions will cover hot and current issues of marketing.

Following sponsoring journals joined this conference to publish their special issues with best papers presented in the 2020 GMC at Seoul: Journal of Business Research, International Journal of Advertising, Industrial Marketing Management, Australasian Marketing Journal, Asia Pacific Journal of Marketing & Logistics, International Marketing Review, Journal of Global Fashion Marketing, and Journal of Global Scholars of Marketing Science.

The 2020 GMC at Seoul will provide opportunities for discussions and meeting space for various subjects.
We welcome your paper submission and active participation in the presentations.

This conference will provide you with numerous opportunities to interact with the latest cutting edge
theories and practices. In addition to the conference program, we will provide social and entertaining
programs that include Welcoming Reception, Conference Dinner, Conference Lunch and 2020 GAMMA
Young Artist Competition. Through various social programs in our conference, the conference participants
will have chances to experience the jet-set pace of economic growth and hospitality that Seoul offers.

The organizing committee will endeavor to satisfy our conference participants of 2020 GMC at Seoul
based upon our successful conference management for last GMC’s in Shanghai (2008), Tokyo (2010),
Seoul (2012), Singapore (2014), Hong Kong (2016) and Tokyo (2018).

We sincerely look forward to your participation and valuable contribution at this meaningful gathering in

With our warmest regards,

Eunju Ko, Ph.D
Organizing Committee Chair of 2020 Global Marketing Conference at Seoul
President of Global Alliance of Marketing & Management Associations
Professor of Fashion Marketing, Yonsei University